Malaysia’s Most Valuable Brands (MMVB) is a major strategic branding initiative by the Association
of Accredited Advertising Agents (4As) in collaboration with Interbrand
who pioneered and still globally dominates the established methodology
of brand valuation. A program initiated by the private sector and major media, supported by the Malaysian Government.
The MMVB Annual 2007 is the inaugural edition. This collector's 160-page full colour coffee table book is a complete guide to Malaysia's top 30 brands. Another limited print run edition, get it while stocks last.