Rolling into our 9th year in business, much our fundamental beliefs have not changed. We continue to be belief in ‘simplicity’, getting to the crux of communication but using web and digital technology as the platform for delivery.

To realize our vision, it is very key we continue to build a resource and knowledge base capable of delivering our goals. This applies our basic beliefs within the company, the ideal environment and culture for our people and the right client partnerships that seek to make the difference on the web.

To achieve these goals, we have some basic beliefs…

4Cs: Current, Consumer, Commodity, Collaboration

While it may seem like a slow, tedious process, we belief to compete in this new age and digital space effectively a proper plan and framework needs to be in place for us to succeed. Crux of it all, the Management is now pushing towards building capabilities in 4Cs; Current, Consumer, Commodity and Collaboration.

CURRENT

• Being current and relevant in the space; in terms of…
  • Design & Technology
  • Trends; consumer behaviors, habits and usability
  • Delivery i.e. content
• It’s the same spill, if you haven’t heard yet “Content is still king”, and being current is a currency.
• Getting fresh information into the hands of the end user in a timely manner whether on the move, mobile, web. Whenever, wherever – it is key to meet your user needs.
• While with Web 2.0, more channels are available to deliver content from Twitter apps, web, RSS feeds, email, social media to mobile is becoming more popular – caution – there is still a huge number of basic users and all these fundamentals need to be met.

CONSUMER

• Understanding consumer behaviors, user habits and usability has been a huge driver in our agenda.
• Part of our plans include rolling out collaborative research and surveys to better understand consumer behavior.
• Working with Amphibia Labs and its partners to release regular findings on web consumer behaviors.

COMMODITY

• The industry is lacking good talent in the digital space, especially programs to grow and harness these talents.
• Amphibia Digital has big plans in nurturing new talents.
• One of the reasons for Amphibia Digital’s participation in the Malaysian Digital Association (MDA) is to work closely with its Knowledge Council to build a program to deliver steady stream of fresh talents to the industry.
• Amphibia Digital will also be launching its internal training program in the coming weeks to share and grow the knowledge of its current employees.

COLLABORATION

• Building up a network of collaborative partnerships is another key focus moving forward.
• Building Online Business Models that are proven, and growing from our key learnings.

LEARN MORE…

Introduction > Learn about our beliefs > Learn about our history